On the occasion of a “live” ceremony on the ROHM booth at electronica 2008, ROHM rewarded its distributor Farnell with the „Innovation Award for Multichannel Marketing“. Christian André, President Europe of ROHM Electronics, handed over the prize to Andy King, President Farnell Europe. This award is ROHM’s tribute to Farnell’s complex marketing program with an emphasis on web-driven distribution, technical support, direct customer support via service centers, supply with data material as well as next day delivery. “Farnell’s distribution network is the ideal completion of our European activities with the goal to offer our customers the best possible support and a wide range of order and delivery options suiting their individual requirements,“ said André.